20 February 2009
2009 campaign - what's happened in your area?
 In Buckinghamshire, students at Aylesbury College were given a very visible reminder of what can happen if they are involved in a crash.
A publicity event at the college and romance was the theme for the day with free beauty makeovers, chocolates and goody bags. The highlight was a make over for two girls, conducted behind screens. One girl was made up by students from the college and the other by the Casualty Union.
One face represented the way most girls would like to look on a night out - and the other how they may look if they were involved in a car crash. It was a very visible reminder that drivers need to take responsibility for their passengers - or someone may have to live with a permanent reminder of the evening. Click here to see the news report.
24 road safety teams and partnerships participated in the 2009 FMG campaign - here's a round up of some of the activity that took place around the country.
In Windsor and Maidenhead bluetooth technology was used to broadcast the viral film in areas populated by young people including cinemas, leisure centres, shopping centres and sixth forms. The road safety team also used Valentine themed resources (balloons, teddies, lollies, sweets etc) to spread the safer driving message.
Peterborough's road safety team staged a crash reconstruction at Peterborough Regional College on 13 February, in partnership with the fire service, paramedics and Cambridgeshire Constabulary. The team also distributed memory sticks with the campaign film to students, along with Valentine cards.
The road safety team from Wokingham Borough Council was in Wokingham market place with the local fire crew handing out cards and talking to people on 11 and 12 February.
In South Gloucestershire, 12 schools and colleges took part in the campaign. Five secondary schools hosted a re-enactment in which South Gloucestershire's RSOs teamed up with Avon Fire and Rescue and Avon and Somerset Police to show the terrible consequences of a crash.
In Cornwall, the road safety team and Cornwall County Fire Brigade demonstrated crash rescue techniques to show what being cut free from a wreckage of a car would feel like. RSOs were on hand to talk to students at Cornwall College, Camborne and give out 'tickets' to direct them to the FMG website to view a viral film that forms part of the campaign.
 On Humberside, students at the Grimsby Institute were among the first to view the FMG film. Arron Sudderick, an A-level student at the Institute, said: "I'm starting my driving lessons on 15 February and things like this make you think and remind you about the dangers of speeding, drink and drug driving."
In North Lincolnshire, on 14 February Humberside Fire and Rescue had a car wrecked in a fatal accident on display at Scunthorpe fire station. Spokesman Glenn Ramsden said: "It is great to play a key part in such a well organised campaign, and I am sure that everyone in the community will take away some very poignant messages from it."
|
