January 2008
Valentine's plea to young couples to 'take responsibility'
 The 2008 For my girlfriend (FMG) TM young driver campaign, which will peak in the run up to Valentine's Day, asks young people to 'take responsibility when driving'.
The campaign brings home graphically the potentially terrible consequences fro drivers and passengers when things go wrong.
There are two creative treatments. One shows a photo of a girl in a body bag with the headline: 'The worst way for a relationship to end?' The other shows a team of fire fighters and paramedics attempting to free a girl from a crashed car with the headline: 'If you don't want to see this many blokes around your girl...take responsibility when driving'.
Campaign resources include Valentine cards, posters and a radio commercial. The Valentine cards will be distributed via educational establishments, pubs and clubs and other places where young people are found in numbers. The card looks authentic on the outside, but inside it carries the campaign's hard-hitting message.
Jo Lazar, FMG campaign spokesperson, says: "It's a fact that more young females aged 17-19 years are killed or seriously injured while travelling as passengers in cars than as drivers.
 "Through this hard-hitting campaign we are reminding young people of the terrible dangers and consequences when things go wrong on the road.
"At this romantic time of year we are taking the opportunity to ask young male drivers to take special care of their female passengers - and to point out the particular dangers that young females face as passengers."
The road safety teams and camera partnerships participating in the 2007 FMG TM campaign are: Barnsley MBC, Bournemouth BC, Bracknell Forest BC, Bradford MBC, Buckinghamshire CC, Calderdale MBC, Cambridgeshire CC, Cheshire CC, City of York Council, Cornwall CC, Doncaster MBC, East Riding of Yorkshire Council, Essex CC, Hertfordshire CC, Kerry CC (Ireland), Kingston upon Hull City Council, Kirklees MDC, Leeds City Council, Luton BC, Mayo CC (Ireland), North East Lincolnshire Council, North Lincolnshire Council, North Yorkshire CC, Peterborough City Council, Rotherham MBC, Royal Borough of Windsor and Maidenhead, Sheffield City Council, Slough BC, Somerset CC, South Gloucestershire Council, Southend BC, Suffolk CC, Sussex Safety Camera Partnership, Wakefield MDC, West Berkshire Council, and Wokingham Borough Council.
Or for further information contact Jo Lazar on 01379 650112, or by email. |
